The sports vertical of the NextPlaySoft platform has just leveled up: we are announcing a partnership with Betby, a specialized sportsbook provider, now available as the sports betting solution for operators on our platform.
Who Betby is
Betby is a B2B provider dedicated exclusively to sports betting. Its solution delivers the complete sportsbook — event coverage, odds, trading and risk management — with a modern front-end that embeds directly into the operator's site, plus esports content that keeps gaining ground among bettors.
Casino and sports on a single platform
The strength of this partnership lies in the combination. With Betby integrated into the NextPlaySoft platform, the operator offers casino and sports betting as one experience:
- Single wallet: the player uses the same balance and the same account across casino and sportsbook, with no transfers or duplicate registrations;
- Embedded experience: the sportsbook runs inside the operator's site, carrying the brand's visual identity — including support for custom themes;
- Unified operation: management, reporting and support in the same backoffice the operator already uses for the casino.
Sports as the front door
In the Brazilian and Latin American markets, sports — football above all — tend to be the bettor's entry point. Having a robust sportsbook next to the casino is not an extra: it is a central piece of a competitive operation. With Betby in the ecosystem, NextPlaySoft operators get this front ready-made, with no integration project of their own.
Want to see the sportsbook running alongside the casino? Talk to our team and check out the platform demo.